A worthy successor to a family of entrepreneurs, Irama leads the Pradera Jewels legacy into a new era. With an advanced education in the United States, she specialized in International Business at the Wharton School (University of Pennsylvania) and furthered her expertise by completing the Diamonds and Colored Stones program at the GIA in New York (Gemological Institute of America).
SPECIALIZED
EDUCATION
Educated at the prestigious Wharton School of the University of Pennsylvania in Philadelphia.
She complemented her financial studies with a semester at Sorbonne University in Paris, France, where she expanded her sensibility toward the world of art, with a particular focus on French Impressionism.
Upon completing her degree, she enrolled at the GIA (Gemological Institute of America). Subsequently, she spent two years in New York gaining professional experience in the Period Jewelry department at Christie’s auction house and at the renowned Tiffany & Co.
EXCLUSIVE
NETWORK
Her career at renowned firms such as Chanel, The Trump Organization and Sotheby’s, combined with her passion for connecting with people, has forged a premium international network. She serves as the trusted liaison.
A HUMAN
CONNECTION
Irama actively collaborates with foundations and philanthropic causes, including the Spanish Paralympic Committee, the Starlite Foundation and dalecandELA -an association that promotes research and support for those living with ALS-.
The human element is essential.
A PASSION
FOR ART
Her cultivated and sensitive vision, built through studies at Sorbonne University (Art History) and Martha Graham (Dance), is applied to the curation of every asset. Her artistic vision serves as the perfect complement to her professional expertise.
1976
Joyería Pradera was founded in Las Arenas, Getxo-Bizkaia, by her parents Juan Carlos Pradera and Begoña Inchaurraga. The brand flourished within a cultured and refined society that appreciated the value of the exceptional, of that which is given out of love and merit and builds a family legacy
1980-1990
Following the opening of its store in Bilbao, the brand expanded during the 1990s with two strategic locations: first in Puerto Banús, Marbella, and later in Madrid.
We were exactly where we needed to be: where individuals from all over the world appreciated high-end jewelry as a timeless treasure, a work of art and a strategic investment.
2025
Jewelry remains, markets change.
Joyería Pradera becomes Pradera Jewels, evolving into a premium, discreet international consultancy. We specialize in establishing personal connections to source unique pieces that form a heritage transcending time.
